5 Attorney Marketing Strategies to Promote Your Website

 

These days, if you do not have a strong presence online, you risk losing market share to your competitors.

Luckily, there are a few key attorney marketing strategies that you can use to boost your online presence and connect with potential clients.

Read on to learn how to grow your business.

The Attorney Marketing Strategies You Need to Know About
Whether you’re a criminal attorney or a ticket lawyer, online marketing is now a must.

If you’re used to advertising in print, these strategies may seem daunting. But there is a reason why some of the biggest brands in the world have made digital marketing the center of their advertising plan.

After all, your potential clients are most likely to find you online. You need to have a professional web presence that makes them want to learn more about your firm.

1. Create Content

Content is anything your clients read or interact with. This includes your:

Blog
Website
Newsletters
Infographics
Videos
Case studies
If you’re new to digital marketing, do not be overwhelmed. Simply start with a blog. Commit to publishing a new post at least once a week.

What should you blog about?

Your content needs to speak to your clients prospects and clients are dealing with. Consider the most common problems they’re facing.

Many business owners focus on themselves, writing blog posts about how great their business is. Instead, your posts should try to solve problems for your readers. That way, you can build your trustworthiness and respect in their eyes.

Once you’re established as an authority, it’s easy to grow your readership.

2. SEO

SEO can seem overwhelming, but it’s one of the best attorney marketing strategies around.

While creating great content is important, it alone is not enough. There are a number of SEO strategies you can use to get more eyes on your website.

Make a list of the keywords you want to rank for. Every time you create content, be sure to include those keywords in as many places as possible. Yes, even in image file names, meta descriptions, and article titles.

3. Digital Advertising

This is sometimes known as PPC or SEM. Basically, it’s paid online ads. You ‘ll use your keywords to create a Google campaign. These campaigns will usually be direct visitors to your landing page. That landing page will have a persuasive call-to-action.

You can also use Facebook advertising to speak directly to your target audience. Even Twitter and LinkedIn allow you to create targeted campaigns based on your tweets and posts.

4. Social Media

Social media is about building relationships and engaging with current and potential clients.

Twitter, LinkedIn, and Facebook are the main channels you should focus on if you’re new to attorney marketing. Commit to post regularly and responding to any new comments or messages. Remember, social media messaging systems are now seen as a part of your customer service.

5. Metrics

Once you start using above attorney marketing strategies, you need to see what’s working and what’s not. Google Analytics can allow you to do this. Here are some things you can look at each month:

How to Write a Compelling Tagline Logo

 

Deciding on a tagline can be tough.

In order to make a good one, you need to choose what you want to remember you for.

If you do, you’ll build great brand recognition, which will result in better business performance.

Keep reading for tips on crafting a logo tagline that works.

Tips for Creating the Perfect Logo Tagline
Define What Your Company Does

A tagline is meant to give people a specific image or impression of your company, so the first step is to carefully define what you want that message to be.

Write a short description of what your company provides and what makes you different. It could be a full paragraph or just a few short sentences. It does not matter how long it is, as long as it accurately describes your business.

This will be the base for your logo tagline.

Cut it Down

After you have an idea of ​​the message you want to send your chunks out of it.

A logo tagline needs to be short, succinct and to the point. If it’s too long, people will not bother to read it and you’ll lose them. If that’s the case, it will not have any positive impact.

Take the description you wrote in the previous step and identify any unnecessary information. If it’s not important, cut it out. Ideally, you’ll be left with the end of the stage.

Cut it Down Even Further

While a sentence will seem very short in comparison to what you started out with, it’s still too long for a tagline.

Think about the most famous taglines in the world, like Apple’s’ think different ‘or Mcdonalds” I’m loving it ‘. The fact that they’re just a few words is so popular. It makes them easy to remember.

Yours needs to follow suit. See how short you can make it while still being informative.

You do not need to sell your product or service in a logo tagline, only grab people’s attention and give them something to remember.

Craft Your Logo Around It

Once you’ve come up with the perfect tagline, you need to find a way to integrate it into your logo design.

You do not need to pay for your graphic designers. There are plenty of ways you can create DIY logos online. When you do it this way, you save money to keep in line with your financial goals and have complete control over what your logo looks like.

Only you know the true identity of your business, so it’s just right that you have the creative control over the branding, and that includes the logo and tagline.

Keep It Simple
The tagline you decide on will be displayed on websites, signage, promotional products, business cards, and maybe even uniforms. Keep this in mind when designing it.

Make it short, sweet and straight to the point.

5 Smart Promotional Strategies for Your Legal Website

 

Busses and benches have their time, but now the internet is the best place to reach potential clients. What promotion websites can you use to get your website?

Legal marketers face many issues, but your online presence can solve them.

This article will give you strategies to expand the reach of your legal website. Once you get more traffic, you can start converting those leads into paying clients.

Take a look at your current marketing strategy, and let’s get into improvements.

Mobile Optimization
So many companies optimize their websites for mobile users. They’ll go to another website if yours is not optimized.

Create a responsive design for your website. That will analyze what device the visitor is using and adjust the layout accordingly.

Google favors websites that take usability into consideration. Proper mobile optimization improves your SEO scores.

Content Marketing
If you’ve read an informative blog, you’re benefitting from content marketing.

Unlike invasive, annoying advertisements, content marketing focuses on providing value to the consumer. With informative blogs, you can create a helpful reputation with potential clients.

Content marketing also improves your SEO scores by building links and keywords.

Content marketing is over 60% less expensive than other promotional strategies. Plus, it generates three times the leads.

Overall, it provides valuable information and directs them towards your legal site. That’ll generate more leads than pestering them with ads.

Social Media
Social media is vital to spreading your online presence. You’ve nailed down your audience, so research which social media outlets they use.

The legal industry can confuse the average person. Social media is a great way to answer their questions with valuable information.

This also gives you an outlet to share great experiences with your law firm.

You want to engage people. Consider asking for their opinions on hot button topics related to your services.

Be Accessible
In the era of everything online and on-demand, clients want 24/7 access to you. If they’re looking at your website or social media, they want you to answer their questions right away.

One of the best promotional strategies is referrals. Provide a website experience your clients will happily refer.

For example, industry leader Babcock Partners has a live chat function on their website. If clients have questions, Babcock Partners can answer immediately.

Automated Promotional Strategies
Your marketing team should not waste their time sending out hundreds of emails. Automate your marketing process anywhere you can.

Many services exist to send out emails automatically. That way, leads get a prompt welcoming email when they sign up for your email list.

You can also program automated social media posts. Your team can spend more time replying to comments than posting.

Pulling it All Together
Promoting your legal website involves a complete presence on the internet.

You can not just blast people with ads and expect traffic. With tactics like a social media presence and content marketing, you can generate organic traffic to your website.

Find Out What Is Fashion Marketing So You Can Cut Out The Competition

 

The fashion industry is massive, bringing in $ 1 trillion in gross revenue per year.

Yeah, that’s “trillion” with a “t.”

So what is fashion marketing? It’s the outreach you’ll need to separate your product from the competition and succeed in the cutthroat retail industry in the world.

Here are a few tips to help you get started and get an edge on the competition.

Have a Great Product and Know Your Niche
It all starts here, right?

A lot of people sell underwear, so if you’re selling underwear, it’s better to have something that sets it apart from the competition.

Better materials. A great story. An amazing fit.

Whatever the product is, you need to know what you’re selling and how it stacks up to the competition – so do your research before you develop your marketing plans.

It does not matter if you’re asking folks to “Click Here” to buy grillz or selling winter parkas. All successful fashion marketing starts with knowledge of the product and research on the marketplace.

That’s the first job of your newly minted marketing team (even if it’s just you!).

Social Media Is Your Friend
When looking for sterling examples of just what is fashion marketing, look no further than social media.

Facebook. Instagram. Pinterest. Even Snapchat.

The fashion industry leads pretty much all industries when it comes to experimenting with social media.

After all, social media has become increasingly visual and fashion is nothing if not aan image-first industry. Studies have been shown that the first person has purchased an item of clothing after seeing it on Instagram.

If you hate social media, sorry – it’s critical you learn to love it or hire someone who does.

Find Great Influencers in Your Niche
Speaking of people who take to social media like proverbial fish to water, influencer marketing has become a huge part of what is fashion marketing in 2017.

What is it?

Put simply, influencer marketing is when a company or brand contracts with someone who has a huge, established social media presence in their target niche to promote a product.

It’s basically a celebrity endorsement for the 21st century.

Just how important is it? More than six in 10 fashion companies made the influencers part of their marketing strategy in 2016, with another 21 percent planning on incorporating it in 2017.

Do not Forget Your Ground Game
Social media is good to talk about because it’s accessible anywhere, but the soul of fashion marketing is still on the ground.

So go to trade shows, fashion shows, and make connections.

Showcase your collection. Do a trunk show. Co-sponsor an event.

The key is to have your digital marketing game set up so that you can face in the digital space with website, email, social media, and so forth.

The ground game is an opportunity for people to get a tactile experience, see the product, touch the product-and also an opportunity for you to have the product engage in an ongoing dialogue with the brand before they buy.

What Is Fashion Marketing? That’s up to You
With this much competition, the most important thing is to stand out. Take risks.

Some brands do their marketing through e-mail only. Some do massive stunts.

Others simply stand by their terrific product, tour the country doing shows, and rely on word of mouth.

How to Create a Killer Online Strategy for a Loan Forgiveness Program

 

Think about how much of our time is spent interacting with social media, smartphones and our laptops. We are inundated with choices online, especially when it comes to products and services. You may not know it, but online promotion strategy has brought it choices to you.

This means that within each niche industry is constant and fierce competition. Regardless of the size of your business, it’s essential that you market yourself online.

But some business owners may be where to start. With so many media and informational outlets, what is the best strategy? The answer may be to start simply.

If you own a loan forgiveness program and want more exposure, you need to consider an online promotion strategy to help get your name in front of more people.

Let’s look at some concepts you need to put into action.

What’s the Target Audience for Your Promotion Strategy?
Before you start, you need to understand your target demographic. Ask yourself who your ideal customer is. The focus of your campaign should be on this niche audience.

Keep in mind that you can not please everyone. Your target market should be narrowly defined. Do some research to find out what type of person needs your services. Are these predominantly males or females and what is the age group?

Defining your target audience first will determine how your strategy is executed down the road.

Create Focused Content
Now that you’ve defined your audience, you need to get content out on the web. Custom content is like food for the internet. The more focused and quality content is about your business, the better.

Blogging is a great way to spread your knowledge of the industry to consumers. If you own a loan forgiveness company, you know the process that is ahead for people with student loan problems. Organizations like Forgiveness Processing provides content that allows users to learn more about student loan issues.

Social Media Is a Necessity
A loan forgiveness company will likely service a younger audience. This means that social media is one of the most important tools for getting your name out there. It also acts as a great delivery system for blog articles and news about your company.

You need to create social media profiles for your company that provide all pertinent information a potential customer would need. But do not stop there. Use these profiles to put out information about your company and current issues related to loan forgiveness and student debt.

Track Your Success
It always helps to see firsthand how online marketing is helping you. This will inform you of the strengths and weaknesses of your online promotion strategy. Make sure and look at your blog statistics to see which topics garnered more interest.

Social media performance is easy to track through likes and shares. Always keep an eye on what type of content is getting more attention. You may also consider setting up a Google Analytics account which will help you track online campaigns.

Online Marketing the Right Way
Your online promotion strategy may be the best way to get your loan forgiveness business in front of the right eyes. Follow the techniques discussed above and start promoting your business methodically and with quality content.

5 Reasons Why Your Business Needs Whiteboard Animation

 

Tech-savvy businesses around the world have found an ingenious and catchy way of attracting their target customers.

We are talking about fun-filled whiteboard animation videos.

This kind of animation takes the form of a creative story captured by a visual artist on a background which resembles a whiteboard.

The characterized hand-drawn images in a whiteboard video are a fun and economical way of advertising your products and services to potential customers.

If done professionally, you’ll be able to pass clear and concise messages to your viewers minus all the fluff associated with other kinds of animation.

Whiteboard videos go straight to the point without cluttering the message.

Still not sold on why your business needs to start using whiteboard animations?

Here are 5 good reasons to consider using whiteboard animation.

1. A whiteboard animation video is fun to watch
Complex business messages do not always have to be bored and a headache to decipher.

More people will want to do business with your company whiteboard videos which are still informative but still entertaining to watch.

The more receptive and responsive viewers will be to your message.

2. Your competition does not stand a chance
Is your business enterprise in a highly competitive niche?

Are you finding it hard to get picked from the crowd?

An animated video to market your business might be just what you need.

Although gaining in popularity, custom whiteboard animation videos have not become common as other forms of video marketing such as webinars, for example.

And lead many into your sales leads into sales.

3. They are more shareable
Whiteboard videos have a psychological appeal to them.

If you consider the fact that our brains process visuals 60,000 times faster than text, it’s easy to see why animated videos can be so appealing.

Most of us love cartoons or their depictions.

And the subtle mix between informative content and animated characters is what makes whiteboard videos more shareable.

More social shares means more visibility for your brand.

4. Animated videos are pocket-friendly
One of the biggest challenges marketing experts are facing today is insufficient marketing budgets.

A regular live-action video ad for your business has many related costs such as actors and a location, paying for equipment, and production costs.

But animated videos on the other hand only need a monthly subscription to manage.

You can choose from a variety of companies offering cloud-based solutions for creating online videos. Most of them use drag-and-drop tools which are easy to use.

5. It has a surprise element to it
The element of surprise associated with whiteboard animation will keep viewers guessing on what the hand is drawing on the whiteboard.

This stimulates viewer anticipation among your viewers.

Creating anticipation is a smart way of getting your viewers hooked on the video’s content till the end.

Pro tip: Do not disclose all the juicy details of your animated video within the first seconds. Viewers will not have a reason to stick around much more if you do.

There you have it. Some pretty solid reasons why your business should start making use of whiteboard videos if it has not already.

Just make sure you have a clear call to action in mind for the viewer before proceeding.

Defining this well and knowing your viewer’s pain points will set you on the right path to a higher conversion rate.

Marketing an Education: 3 Tips for Success

 

An average college student falls between the ages of 18-24. This means they are a prime target for digital marketing.

However, these young adults are smart. You can not just throw any type of content out there and expect them to bite.

Your strategic marketing plans must be just that- strategic. Luckily, we know a thing or two about content marketing.

Read on to learn 3 tips for successful marketing an education.

1) Lights, Camera, Action- Cue the Video
Video streaming is one of the most effective approaches to capture your audience’s attention. Millennials watch 2.5 times more videos from the internet than they do on the television.

Snapchat is one of the most popular used platforms that most young adults get behind. It allows you to take photos or short videos and post them as your ‘Story’.

Snapchat boasts a variety of opportunities for attracting your blended learning targets. Use the app to show hidden places on campus, students’ favorite go-to pizza place, or funny, relatable content.

Also, Facebook Live is another growing entity that marketers should keep an eye on.

Use campus guides or student ambassadors to highlight all of the notable features to your university. Just make sure it’s stuff that a college student would find interesting!

2) Create Meaningful Experiences
People, especially millennials, are attracted to what makes them feel something. They are more likely to be swayed by a University that creates the meaningful experiences for them.

Experiential marketing is commonly used by marketers who sell experiences. It allows for the student to develop a one-on-one relationship with the school.

A great way to use experiential marketing is through prospective student fairs.

Instead of being another Plain Jane with a generic booth, find ways to sell up your university’s experience.

You can rent a photo booth for students and their friends to take silly pictures of themselves.

Do you have any noteworthy alumni that students would want to meet? Bring them for a meet and greet, too! Students can take pictures and listen to their experience.

3) Boost Your SEO Rankings
Students and their families will likely go online to gather information about schools. When you’re conducting their research, you should secure your spot at the top.

You should learn the ins and outs of Google AdWords. AdWords is one of the most effective tools in driving traffic to a university’s web page.

If you have not focused too much on search engine marketing (SEM), now is the time. With Google AdWords, you will likely see a lot of competition from other schools.

Find or hire a staff member who is fluent in SEM. Without an experienced individual, your search marketing efforts can be quite an futile as it is an ongoing process.

 

The most important takeaway from marketing an education is that you are selling an experience. With the right strategy, this can work very well to your advantage.

Marketers must be able to skillfully create a memorable and meaningful edge to the university.

How to Capitalize on Hot Button Topics With Your Marketing

 

Which is the correct way to bathe? Standing in a shower or sitting in a tub?

We’ll answer at the end of this article. But it’s hot button topics like that one which gets people talking and interacting online. And hot button topics are just the thing you need for a boost in your online social marketing.

But why do these topics get people talking and sharing? And how do you take advantage of controversy without destroying your brand’s reputation?

In the next few paragraphs, we’re going to pull back the veil on hot button topic and how you can use them in your marketing campaigns.

Emotional Reactions on Facebook
The internet runs on emotions. We could almost say that’s a literal statement. Which is kind of scary if you think about it.

Back in 2014, Facebook got caught doing some naughty things. We are playing with our emotions just to see what would happen.

The response blew up the internet! Privacy activists took to the Twittersphere in droves ranting and raving about Facebook’s apparent lack of ethical rationale. And never never apologized for their supposed mistake.

Why did not Facebook apologize? Because they know that at the end of the day everybody will keep using Facebook.

Two questions naturally spring from this news. Why did Facebook experiment with people’s emotions? And why did they even tell anyone?

Facebook’s ad revenue depends on how many people use their services. The longer they are on Facebook, the more they are on.

So, figuring out what makes people tick is a natural and necessary part of running an ad run service like Facebook.

But Facebook can have done that without telling anybody. They had no obligation to tell their customers what they were up to.

But they told the whole world. Why? Because controversy sells.

Facebook created their own hot button topic. And it worked. Where did people go to complain about Facebook?

Yeah, some went to Twitter. But a whole lot of people ironically took to Facebook to complain about Facebook.

And Facebook summarily racked in the cash.

But Why Does This Happen?

Why do we so readily respond to situations like these in such an explosive manner? It all has to do with the brain’s reward center, the nucleus accumbens.

This is the area of ​​the brain that gives us the rewarding feelings when we eat good food, have good sex, make money, or gain social acceptance.

It’s a way in which our brain tells our body to survive. But in the contemporary world, we tend to abuse this survival mechanism. And this abuse is called addiction.

When we get addicted to something, it’s because we’re replacing something else in our lives. When you’re addicted to alcohol and drugs, you’re filling the role of good social relationships with alcohol. They give you the same feelings.

Facebook is like alcohol. It gives you those good feelings that normal social experiences give. When you post something and get your likes or comments your brain rewards you.

When you brain rewards with feel-good chemicals (hormones), you want more feel-good chemicals. So, you go back to social media for more. It’s what we call a feedback loop.

How to Use Hot Button Topics for Marketing
Hot topic buttons feed into the social media addiction feedback loop. The more exciting and controversial a topic, the more people get emotional. And emotions are directly linked to the reward center in our brains.

You can use these hot topic buttons to your advantage in social media marketing. But how?

There are two kinds of hot button topics. There are the aversion hot button topics and attraction hot button topics.

Hot button topics are things your audience or potential customers are interested in. And as a marketer, your goal is to fill some need in the customer’s life. We call this need the pain point.

The aversion hot button topic is controversies that highlight the pain point. These are things you want to get away from.

The attraction hot button topics are controversial things your potential customers want. These are things that will solve their pain point problem.

So, you essentially have to decide how you are going to approach the hot button topic. How are you going to press your customer’s buttons (like Facebook did in 2014).

For example, if you’re a water filtration company, you can bring up all too controversial problem in Flint, Michigan where their water has not been so healthy. This would be an aversion hot button topic.

Get people thinking about your problems and you ‘ll soon have people wanting solutions. These are solutions you offer.

Marketing Your Business Online: A Simple Guide

 

There’s no getting around it: if you want any kind of an edge in today’s business world, you need a firm hold on your online marketing.

But how do you go about it?

Where do you start?

Join us, today, as we take a closer look at how you can use online marketing to improve your online business.

Online Marketing: A Cosmetic Surgeon’s Guide
So you’re asking “How can I market my business online?”

Using cosmetic surgery as a example, let’s take a look at some of the notes you’ll need to hit for a successful online marketing campaign.

Keep It On Brand

Just because you’re online, does not mean you do not have to play by the same rules.

Whether it’s your logo, social media content, or a promotion, always make sure to use content that is consistent with the look and tone of your business.

Cosmetic surgery operations often tend towards smart, professional designs. Make sure not to drift too far away from your company’s basic look.

Consider SEO

Search Engine Optimization, or SEO, is one of the most popular digital marketing tools of the last ten years.

The idea is simple enough: an agency takes the copy from the front and back-end of your website and optimizes it for searchability.

They do this by using specific “key words” related to each page, and spacing them out according to specific standards. This, in turn, makes the page appear more “valuable” to search engines looking for sites relevant to different searches.

If a page is about “penis extension”, for instance, SEO peppers this phrase into content so that search engines like Google recognize the page as about that topic.

Go Social

The idea that social media is mostly a place for taking quizzes and sharing pictures of babies is a thing of the past.

Social media management is one of the fastest-developing realms of online business marketing.

And it’s easy to see why: businesses can respond directly to customer issues and reviews. What’s more, viral marketing and trends give someone with a social media profile the opportunity to see their names up in lights, online.

Invest in PPC

Of course, there are opportunities to pour your money into online marketing you’re doing.

Pay Per Click advertising (or PPC) is one of the best there is.

An efficient way of speeding up the marketing process, PPC operates according to one simple rule: you pay for each click made on your advert.

This is an excellent way to promote your online marketing campaign. From breast enlargement to rhinoplasty, promote your site with PPC to be more effective, especially in the beginning.

Discover The Benefits Of Online Marketing
Marketing your business online is the easiest way to reach out to hundreds of potential clients within your industry.

And, thanks to today’s article, you now know exactly how to use it in your business.

Whether you’re a plastic surgeon or a paper salesman, there is no excuse for not utilizing and optimizing your online presence.

What are the Benefits of Using Polycom Mobile Phones

What are the Benefits of Using Polycom Mobile Phones

Today’s business landscape demands nothing but the best communication possible.

Sawmill 9-to-5 is basically dead, because business is done 24/7 in internet media and social media today. To improve your business communications, invest a set of polycom phones.

This type of phone uses Voice over IP (VoIP) internet communications instead of traditional landlines. In addition, features video chat, SMS, e-mail and other features.

Read on to find out why you need a poly phone in your office.

What are the Advantages of Polycom Phones?
Let’s see clearly why polio will have many advantages.

1. Call is Crystal Clear
When switching to a poly phone, users will see outstanding call quality. Thanks to high-speed internet, high definition sound quality.

Not just superb audio quality, video call streams with HD video and smooth flow. Because so much data is transferred, users can jump on conference calls with many different parties without having to beat them.

Businesses increase their sales conversions when calls are reliable and secure.

A dual quality phone platform is down on sales and marketing efforts, especially with this powerful hub.

2. Telephone System Provides All in One Box
Businesses thrive using this phone system because they have everything they need on one platform.

This phone not only accepts voice calls, businesses can experience the transition between video chats, mobile device sync, access to digital apps and more with ease. By not having to switch devices, users can improve workflow and maximize communication.

This phone makes meeting easy and will save you money in the process. Each system is equipped with LCD touch screen technology, making it easy to switch between functions and calls. What are the Benefits of Using Polycom Mobile Phones

While in the market for a poly phone system, running with VoiceOnyx is a good bet. The company not only has a high quality telephone system, but also prioritizes security so that data and information is not disturbed.

3. Phone With Easy Upgrade
Since this phone system does not rely on ground technology, the opportunity to expand is endless. Adding a phone line is as easy as creating an email address.

Polycom mobile phones have many hardware upgrades, allowing users to install various microphones to improve call quality. For example, a webinar hosting business professional might use an external mic, so they can speak clearly from a longer distance.

The phone is constantly having software upgrades and firmware to improve performance as well. Upgrading the firmware over the air gets rid of bugs and ensures all platforms operate as well as possible.

Takeaway
The ability to hold seamless conference calls helps all companies set goals and stay on the same page with every goal on a daily basis. What are the Benefits of Using Polycom Mobile Phones

Switching to a phone system of this kind is a no-brainer for businesses that want to reach the next level.

Touch the basics with companies that can help you to further improve your business marketing communications efforts. Their copywriting, marketing and sales services provide an excellent complement to the new phone system.